A popular theory that has emerged in the last few months is that all marketing is inherently digital and that talk of “digital marketing” will become increasingly redundant. In an Adobe/Econsultancy Quarterly Briefing for Digital Trends in 2014 they state: “The debate around the distinction between online and offline marketing will continue during 2014, but the key takeaway is that they’ll no longer be seen as separate disciplines when digital marketers can fully embrace traditional marketing (and vice versa) and when organizations can properly integrate both. The need for a distinction is not essential. What matters is the experience your customers receive, whether it’s online, offline or both.”
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