“Digital marketing” is redundant.

A popular theory that has emerged in the last few months is that all marketing is inherently digital and that talk of “digital marketing” will become increasingly redundant. In an Adobe/Econsultancy Quarterly Briefing for Digital Trends in 2014 they state: “The debate around the distinction between online and offline marketing will continue during 2014, but […]

“Digital marketing” is redundant. Read More »